Founded in 2009, Beautyblender revolutionised the makeup application space with its creation of the sponges of the same name.
Makeup artist-turned-entrepeneur Rea Ann Silva created the edgeless foam tool to coincide with the roll out of even greater HD on TV shows. On set, she fashioned the now signature egg shape to minimise the appearance of pores and give a more natural-looking finish to the actors’ makeup base.
The now-essential blender took off, selling tens of millions to date and boasting an extensive celebrity fan-base that includes the likes of Kim Kardashian - no doubt due to its foolproof results. No matter your level of makeup prowess, it can be used by professionals and novices alike to blend out foundations to perfection.
This encouraged other makeup brands to follow suit and create reusable and washable creations in equally as playful neon and eye-catching colours and at inexpensive price tags.
Over time there has also been innovation in terms of shape and material - with the rise of silicone that will allow for less product absorption and thus wastage - but what has remained is the ease that these sponges apply foundation and cream products. The key is to wet it, squeeze out the excess liquid and bounce it across the face to buff the formulas into the skin and eliminate streaks.
Don’t forget to wash them regularly. It’s easy enough: simply add soap and rinse with warm water.
